I began Velveteen Babies as a self fulfillment project at the very beginning of 2014. Instagram was a different place back then, and I found a community of like minded Mothers on there who also loved design.

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Between us we’d discover new and exciting brands from America and Australia, but there didn’t seem to be much coming out of the U.K at that time- hard to believe but there were only a couple of companies making and selling patterned baby leggings at that time- now that market is well and truly saturated!

I noticed a gap in the market for children’s design room decoration- there were small businesses making all the stereotypical children’s ‘themes’ in bunting ( Zoo animals, trains, cars, etc etc) but nothing with a more contemporary and design friendly aesthetic that would also appeal to parents and children alike using more neutral colour palettes and reflecting emerging trends in children’s room design.

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So Velveteen Babies was born, and I began writing this kids design blog in tandem with my making because I wanted to share children’s design businesses other than mine that I discovered along the way as well as my own. It’s now paved the way for me to be fully self employed and completely give up working for someone else. Being a full time working Mother of three is challenging, but it also does mean that I no longer miss sports days, and their milestones.

I have just as much passion for children’s design as I did back then although the market is a very different place than it was in 2014. It’s still exciting to work on new ideas and watch for new and emerging trends.

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Further Projects

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