I don’t know whether its because I had a boy first, but I’ve always been a teensy bit obsessed that there shouldn’t be gender stereotyping in the toys and objects that surround my kids and that we should maintain a bit of a design aesthetic that was true to our style. I had absolutely zero interest in diggers, and tractors and I didn’t want to run with blue themed clothing and ‘slogan’ clothing for boys.
When my eldest Son, Felix was born six years ago, I was determined to dress him in monochrome and rainbow colours, or at least anything without the dreaded diggers. That’s when I suddenly opened my mind to the possibilities of the internet. The high-street was (and largely continues to be with the exception of Little Bird by Jools) awash with boring, uninspiring sludge for boys. I suppose my internet trawling obsession to source him stylish and inspiring clothing from the Scandinavian and European brands was a starting point for the beginnings of the whole Velveteen Babies brand and my passion for kids design.
I still enjoy nothing more than buying and dressing my brood (Felix 6, Barnaby 3 and Willa 1) in stylish, sustainably sourced clothing and regularly collaborate with small shops and brands on my personal Instagram account .